Carly's B2C & B2B Journey. Built for Drivers, Expanding for Businesses.

In the B2B world, excellence is often invisible. It’s when systems work smoothly, partners can rely on the product, and nothing breaks.

How expanding into B2B is evolving Carly

Since 2014, Carly has been on a mission to make car data accessible to everyone. What was once locked inside workshops and professional tools became available to everyday drivers.

Today, millions of people use Carly to understand their cars better, diagnose issues, and make smarter decisions about maintenance and ownership. That consumer focus has always been at the heart of what we do.

Over the last years, something new has started to happen.

Carly has begun working more closely with businesses across the automotive ecosystem — fleets, dealerships, platforms, and industry partners. Alongside our consumer product, we’ve started building a B2B side of Carly.

This doesn’t mean leaving our roots behind.
It means expanding Carly’s impact.

Supporting both consumers and enterprises is shaping how we build our product, collaborate internally, and think about Carly’s role in the automotive industry. And internally, it has pushed us to grow as a company.

It’s a quieter kind of progress, but it reflects a growing maturity in how we approach product development.

From Features to Infrastructure

As Carly expands into B2B partnerships, the expectations around our product and processes naturally evolve.

In the early days, our teams focused heavily on optimizing the consumer experience. We experimented quickly, iterated fast, and learned from real user feedback.

That mindset is still very much part of Carly.

But working with businesses introduces a different level of responsibility. With fewer but larger partners relying on the product operationally, reliability becomes just as important as speed.

From a product perspective, partners are often looking for something very practical: diagnostics that fit directly into their workflows.

Instead of reacting by simply scaling headcount or slowing everything down, teams focused on strengthening the foundations. Quality assurance improved, internal processes became clearer, and teams became more deliberate about how features are built and released.

It’s a quieter type of progress, but one that reflects a growing maturity in how we work.

Growing Up as a Company

Supporting B2B partnerships has also pushed us to evolve internally.

Many topics now span multiple teams — product, tech, and operations — which makes clarity around ownership essential.

Processes have become more structured, documentation clearer, and collaboration between teams stronger. At the same time, we’ve started moving from reactive problem-solving to more proactive operations.

Instead of waiting for issues to appear, teams invest more in monitoring, planning, and alignment.

For many people inside Carly, this shift has been an opportunity to grow, not just as individuals, but as a company learning how to operate at a larger scale.

Partnerships Change the Way We Work

Building relationships with enterprise partners also changes how we think about customer relationships.

Supporting a consumer user is usually about solving an individual problem quickly. Supporting a business partner often means working with an entire ecosystem of stakeholders and processes.

That’s why B2B relationships rely heavily on trust, transparency, and clear communication.

Great partnerships aren’t just about delivering a product. They’re about understanding how partners operate, thinking long-term, and taking ownership when challenges appear.

The goal is simple: partners should feel confident building their operations on top of Carly — knowing we care about their success as much as they do.

The real strength of Carly’s strategy is combining both worlds.

The Power of Combining B2C and B2B

What makes Carly’s journey particularly exciting is the combination of both worlds.

Our consumer product keeps us close to drivers and real vehicle data. B2B partnerships push us to build stronger systems, clearer processes, and more robust architecture.

Together, these two sides reinforce each other.

Consumer insights drive innovation. Enterprise partnerships raise the bar for reliability. And the lessons from both sides continuously improve the platform.

The shift into B2B is also shaping how Carly expands internationally.

Instead of entering markets alone, Carly increasingly grows through partnerships with key players across the automotive ecosystem. That approach allows the product to become part of established networks while still maintaining the consumer experience that built the brand.

In the long run, this combination opens up something bigger. Carly becomes more than just an app. It becomes part of the broader automotive ecosystem — connecting drivers, businesses, and platforms through transparent and accessible diagnostics. And for the Carly team, this journey continues to open up new space for growth, learning, and deeper collaboration.

Interested in working with us?
Have a look at relevant FAQs!

How do I apply for a job?

If you have your CV/resume ready, you can follow the steps on our career page to complete our online application form. It only takes a few minutes.
Don’t worry, we will never ask you to re-enter every single education, job title, employment date, and qualification from your work history. We highly value your interest and time.

What documents do I need for my application?

To help us get to know you better, we’ll need the most recent copy of your CV/resume. You’ll also have the opportunity to add a cover letter if you want to tell us more.

Where can I find open positions?

We offer a variety of job opportunities across different departments, including Marketing, Engineering, Customer and Product support, Business Development, Human Resources, and more. Check out our career page to see our current openings.

How does the interview process look like?

Our interview process involves 4 stages: 1. Let’s get to know each other, 2. Get to know your future lead, 3. Get a glimpse of working at Carly with a workshop or coding challenge, and 4. Final steps.

To learn more details about each stage, check out our article “Navigating the Carly journey from applicant to team member”.

How do you support work-life balance for your team members?

We have a flexible working culture, including home office options, meditations in the office to support the team’s wellness, weekly fruit baskets, a wrap-around balcony with a view of the alps, and so much more…

We strive to make your time at Carly and your own time equally enjoyable.

Why should I join Carly?

We could happily give you a long list of reasons to join, but let’s focus on the core reasons.
Carly believes its employees are the cornerstone of its growth and success. The Team is at the center of every internal decision, which is why we constantly look for their feedback through various channels, such as quarterly reviews — at all levels — , weekly focus groups, and bi-weekly one-on-one conversations with leads.

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